Agro Mavens

Agro Mavens provides specialist marketing communications and PR consultancy to those bringing agricultural and agtech products to domestic and international markets.

We’re proud of our inside-out knowledge of global agriculture. Technically astute, culturally aware and geographically diverse, we’ll not only help you build your story but ensure it’s shared with the right audience, in a way they’ll understand it.

With an international network, and experience on six continents over the last 20 years, we turn our knowledge into actionable and robust marketing strategies, helping our clients to grow markets, effect change and drive innovation in agriculture.

Member's Area/s of Interest

Business Support

Marketing in Agriculture

The importance of good marketing and communications underpins every previous topic in the series - not only to ensure farmers have the information they need for everyday decision-making, but also to achieve good communication within and out-with this amazing industry in which we work.

App’s ‘sub-fields’ ease farmers’ field management headaches

lice, cut-out, add and merge: these are the new tools that fieldmargin, the popular farm management app, says will remove the headache and hassle from the task of managing anything from mob grazing, game cover and stewardship margins to multiple crops and even reseeds. Case study – James Oliver, Herefordshire James Oliver, who manages the 1,000ha Gatley Farms estate in Herefordshire, originally chose fieldmargin for its ability to add specific user features to the farm maps, such as the estate’s extensive water and irrigation system.

20,000 stations and counting: Sencrop reveals European farmers’ appetite for ultra-local weather data

Five years after launching its first connected agri-weather station, providing farmers with ultra-precise and ultra-local data for temperature, humidity, wind speed and rainfall, Sencrop has sold its 20,000th station in Europe.

Blog - Getting the offer right: the importance of brand

What is it you think of when you think of ‘brand’? It’s far more than an eye-catching, clever or memorable logo, says Adrian Bell, founder of specialist agri marketers Agro Mavens. A brand is a story; a story full of potential, packed with meaning, crafted with passion, and with the power to change people’s behaviour, perceptions, understanding and attitudes.

Agro Mavens GROW Support Prize 2020

Find out more about Agro Mavens offering from their lightning pitch at the GROW Business Plan Competition Final.

Agro Mavens’ Adrian Bell re-elected to European journalists’ network

Adrian Bell, the agricultural PR and marketing specialist behind communications agency and Agro Mavens, has been re-elected to the management board of the European Network of Agricultural Journalists (ENAJ). One of ENAJ’s founding members in 2011, he will serve a three-year term working alongside new chairman Hans Siemes, a Dutch dairy farming journalist.