Agrimetrics

Agrimetrics is the food and farming sector’s Data Marketplace. We enable organisations to safely share and monetise their data, whilst making it easier for data-consumers to access the information they need. Our goal is to help create a more productive and sustainable food system by enabling next-generation solutions as quickly and affordably as possible.

We are one of four centres for agricultural innovation founded with an initial investment from Innovate UK. Our founding partners are NIAB, SRUC, Rothamsted Research and The University of Reading. We have strategic partnerships with Airbus and Microsoft and are a participant in Microsoft’s prestigious AI for Earth programme.

Services:

Find Data: Explore the fastest growing catalogue of agricultural data, from crop analytics, GIS and weather data to ecological indicators, tools and models.

Monetise Data: Create new revenue streams for your organisation by marketing your data, applications and models on a safe and fair platform.

Manage your Data: Create a Private Data Exchange on our best-in-class data platform and focus your resources on hitting milestones, not maintaining infrastructure.

Data Enablement: Our experts help organisations understand and advance their data capabilities, including maturity assessments, data modelling and data integration.

Member's Area/s of Interest

Data Management

Open access Digital Twins of fields to accelerate innovation

Fields of the World, an open access dataset containing digital twins of international fields, has been launched on the Agrifood Data Marketplace Fields of the World will enable digital solutions to be created and tested more rapidly and cost effectively. Agriculture, food supply chain, green finance, insurance, commodities, and academic sectors stand to benefit. The effort has been supported by Microsoft’s AI for Earth initiative *Launch webinar held on Thursday 8th July at 1300 BST. Sign-up here.

Podcast: Creating a Sustainable and Resilient Agrifood Sector Powered by Data

As technology is getting smarter, AI and machine learning are coming to the fore. Whilst we still need a human driver, data-informed decision making is key for the next generation of innovation as well as productivity gains and the inevitable shift in workforce from traditional job roles to those of the future. Matt Meyer, Taylor Vinters, speaks with Benjamin Turner, Chief Operating Officer of Agrimetrics – the Agrifood Data Marketplace building the national infrastructure for open and ethical sharing and interconnecting of data across the agriculture sector. Benjamin discusses the importance of earning trust within the industry to foster the adoption, and growth of the data marketplace within agriculture – in turn supporting a long term sustainable future for the industry. Benjamin touches on his own personal journey that led him to Agrimetrics, and how his experiences have shaped his leadership approach as well as the foundations that Agrimetrics is built upon – with ethical data governance firmly at the heart of the business – intrinsically woven into the fabric of their working practices. To learn more about the role data is playing in the future of the agrifood sector, listen to the full podcast on the link.

AHDB Appoint Agrimetrics as Data Innovation Partner

Core to AHDB’s Change Programme and Strategy 2021-2026 is bringing more data, insight and analysis together in an easy-to-use format to help farmers, growers and supply chains make better business decisions. Their goal is to be a leader in the provision of data to improve agricultural decision making. AHDB has embarked on a project to make their data work harder for levy payers. To support this vital work, they have commissioned Agrimetrics as a strategic data innovation partner. The project will run from January 2021 to December 2022.

Barclays Eagle Labs & Agrimetrics launch data workshop for agri-tech start-ups

Agrimetrics and Barclays Eagle Labs, who kick-off their Business Accelerator Programme for agri-tech companies on 18 March, are holding a joint virtual workshop for agri-tech start-ups on how to succeed in the agrifood data ecosystem. The workshops will combine short instructive presentations, facilitated discussions, and solution design sessions. Dr Matthew Smith, former Business Development Director at Microsoft and a leading expert on applied data and AI in agriculture, and Professor Richard Tiffin, Agrimetrics’s Chief Scientific Officer and formerly Director of the Centre for Food Security at University of Reading, will lead the sessions.

Agrimetrics/BASF Water Stewardship Decision Support Tool

Shared on their stand at REAP20, Agrimetrics share more about their Water Stewardship Decision Support tool with BASF.

Expressions of interest for crop yield competition wanted!

Do you think you could accurately predict the average UK winter wheat yield for 2021? Then we have a competition for you! Agrimetrics is looking to run a prediction market on Hivemind's Agora platform. Competitors will place bids throughout the year on the official DEFRA figures for the average UK Winter Wheat yield (tonnes/hectare). By participating you would be part of the first every competition of its kind for agriculture.

Agrimetrics’ new Data Marketplace

We set up the marketplace as a key way to realise our mission at Agrimetrics of accelerating the realisation of new value in the agri-food sector from data. For us it was important to identify a scalable way to serve the whole sector. We ultimately reduce the costs for both data providers and consumers in making data exchanges, enabling the value to flow faster, thus accelerating the industry. All this is part of the solutions the UK and the world needs to our major sustainability and food security challenges – a lack of adoption of data-informed solutions is holding back the sector, meaning sustainability, productivity and growth improvements are not being made as fast as they need to be. Like our food, we need sustainable data supply chains!

ClearSky technique to overcome cloud cover issues

Cloud cover is a major problem for satellite imaging as it distorts the data reducing its accuracy for applications such as early warning of crop disease. This issue is being addressed by ‘ClearSky’, a technique being developed by scientists at the University of Hertfordshire which uses radar data to fill the gaps caused by cloud cover. AI sees through the cloudsThe ClearSky project is led by astrophysicist Professor James Geach and enabled by Goonhilly Earth Station’s deep learning platform and supercomputer.

Are you looking at data incorrectly?

A new way of exploring data could half R&D timelines. Linked-Data Explorer, an interactive tool, lets you visually explore links between elements of the agri-food system, accelerating the creation of analytics, artificial intelligence (AI) and decision support tools.

AI predicts wheat supply could drop 12% in 2020

AI suggests last year's wet Autumn has caused a 61% reduction in winter wheat on British farms, which supplies 80% of the wheat used by UK millers. Overall, wheat, barley and oat yields could drop by12%, 5% and 5% respectively. Agrimetrics have developed Artificial Intelligence (AI) capable of identifying crops using only satellite observations.

Long term weather forecast can inform planting decisions

Can Seasonal Forecasts inform planting decisions? Agrimetrics have investigated the agricultural applications of a long term weather prediction called Seasonal Climate Forecasting, provided by the firm Weather Logistics.

Half a million fed with food destined for bin

COVID-19 has highlighted a dichotomy in our food system. Whilst supermarket shelves are empty, thousands of tonnes of fresh fruit and vegetables are spoiling in fields and warehouses across the country. The current situation has exaggerated an already pressing issue: up to 40% of fresh produce grown in the UK is wasted. Hounslow based start-up FruPro want this to stop. They are developing a communications and trading platform that connects the fruit and veg industry. Their goal is to reduce waste by creating a centralised platform that puts those with produce in touch with those who need it.

A Data Marketplace could solve Agriculture’s Big Problem

In the future, real-time disease models will overhaul the way we apply pesticides. Predictive maintenance will eliminate all but the most unpredictable machinery breakdowns – saving farmers time and money. And a data marketplace will enable farms and businesses to create new revenue streams through the safe and fair sharing of their data. Data is the catalyst for these innovations; data-sharing is a pre-requisite.

What’s in the Way? Removing Barriers to the Agri-Food Data Revolution [whitepaper]

his report outlines some of the key barriers to effective data-sharing in the agri-food sector and proposes recommendations for overcoming them

wHen2go smart tool helps protect water resources from OSR herbicides

To help growers time the application of its key oilseed rape herbicides and minimise risk to water sources, BASF has developed a new smart tool wHen2gO.

Water stewardship tool gives field specific advice

Water stewardship tool gives field specific advice about when to spray.