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HerdVision – REAP 2023 Start-Up Showcase

Meet the Network

HerdVision brings body condition scoring to DairyComp

HerdVision, a robust camera system for objective body condition and mobility scoring, will soon be integrated into the dairy management software system DairyComp, enabling real-time health updates each time a cow exits the parlour.

Matthew Dobbs, co-founder of AgSenze and HerdVision says: “Body condition scoring is a key indicator of health and fertility in dairy cows, and it is often based on subjective visual observations.

“With HerdVision the camera system can be retrofitted on the parlour or cattle race and provides 2D and 3D imaging of the animal. This enables body condition to be scored and lameness or other injuries to be detected.

“The information is synced automatically with the herd management system and made available through an app. This enables timely interventions, such as a feed supplement or health inspection, to catch a potential problem early.”

HerdVision has recently gained Innovate UK funding to further develop its body weight algorithm, and will be able to assess the bodyweight of calves through to adult animals, simply by passing under the camera.

The company has just closed a Series A funding round with strategic and institutional investors and is looking for further commercial partnerships and end users.

Find out more at

Start-Up Showcase 2023 - Matthew Dobbs, HerdVision (web)
Matthew Dobbs, HerdVision, presenting in the REAP Start-Up Showcase 2023
HerdVision Screenshot
HerdVision in use

REAP 2023 logo

REAP Conference 2023:
Adaptation Through Innovation; Beyond the Comfort Zone

Wednesday 8th November, 9:30 am – 6:30 pm
Rowley Mile Conference Centre, Newmarket

Surviving and thriving under increasingly extreme and unpredictable challenges is the theme of the 2023 REAP conference. To build a productive, profitable and sustainable agri-food industry, we must move away from the comfort zone and become open to the new opportunities that exist when we ‘stretch’.  Be a part of that future – bring yourself and your ideas to REAP.